In Week #1, we'll start with helping you understand the different types of Product Functions for a startup, scale-up and corporate company. Then we'll dive deep into the role of a Product Manager and the career progression of a PM to a CPO. You will learn the different competencies of a Product Manager. What makes a PM outstanding vs one that's standing still.

Topics we'll cover:

What does the Product Management function do?

What is the role of a Product Manager?

How does a Product Team structure look like?

What does a PM do in a startup vs a PM in a corporate company

What's the difference between a B2B PM vs B2C PM?

During Week #2, we will cover the foundational theory of the Product Lifecycle, including when to expand and monetise your product. We'll explore the various responsibilities of a Product Manager throughout the product lifecycle, from discovery and delivery to market adoption.

Topics we'll cover:

The Product Lifecycle and the Product Process

What are the 5 different hats a PM wear across the Product Lifecycle

What should a Product Manager do in Product Discovery?

What should a Product Manager do in Product Delivery?

What should a Product Manager do in Market Adoption?

The term “Product Strategy” may seem daunting, but it doesn’t have to be. Put simply, a strategy is a series of well-considered choices that lead you towards a specific objective. In this course, we will provide you with steps, the tools and the mindsets to devise a product strategy that yields results.
‍
Topics we'll cover:

The 3 Strategic Mindsets of a great Product Strategy

5 Steps to create a Great Product Strategy

How to align your Product Strategy to business goals

How to create a compelling product vision

How to tailor your Product Strategy to the right audience

Your Product Roadmap is a view of your product strategy. In this topic, you'll learn the different views you can create for a Product Roadmap, and how to use tools like ProductBoard and Aha! create and maintaint a roadmap.

Topics we'll cover:

What's the point of a roadmap?

How to create a Product Roadmap that people use?

3 Types of Roadmap every PM must master

How to govern your roadmap for future changes

How to use Aha or ProductBoard to create a Product Roadmap

Ideas can came from anywhere - from customer feedback, stakeholder conversations, developers and even spontaneous moments. A PM's job is not implement ideas, but to solve customer problems. In this topic, we'll show you how you can create an idea management process so you can manage product ideas with ease.

Topics we'll cover:

How to manage product ideas without being overwhelmed

How to capture and triage product ideas

How to create an ideas backlog and prioritise different product ideas

How to say "No" to opinionated stakeholders

How to create an Ideas Portal to capture and vote for ideas

One key role of a Product Manager is to reduce the Desirability, Viability, and Feasibility risk of a Product. They do this via Market Research, Customer Research and aligning with Business Context. This week, we'll will teach you the process to align business goals, conduct market and customer research and validate ideas using MVPs.

Topics we'll cover:

How to come up with a validation plan to mitigate risky ideas

How to use customer interviews to validate product ideas

How to mitigate Market Dynamic risks for your product

How to estimate the market size of your product

The proper way to use MVP's & different MVP ideas you can try

Launch is when chapter one starts. A product's success comes from the continuous iteration of the product using customer insights and market signals. In this course, we'll discuss the 3 step process to finding product Market Fit and how you can come up with an irresistible offer for your product.
Topics we'll cover:

Learn how to find high value features and promote them with an irresistible offer

Learn how to find a high ROI marketing channel to maximise your marketing ROI

Learn how to launch a Product in market using A/B tests, Beta Tests, and Scaled-roll outs

How to capture customer feedback and continuously iterate on the product towards it's goals

“You can’t improve what you can’t measure” - Peter Drucker. In these 2 weeks, you'll learn how to launch a Product to the market and create an analytics plan to track it's progress. You’ll use tools like Segment’s tracking template and how to integrate Mixpanel and Fullstory into your product. Then we'll dive deep into each of the reporting tools and show you have to create a report to get answers for your product.  
Topics we'll cover:

How to avoid falling into the trap of using vanity metrics

How to come up with a tracking plan, capture data, and use analytics to make decisions

How to use AARRR framework properly to come up with clear metrics

How to use Mixpanel and Fullstory to analyse user behaviour

How to use Google analytics to monitor marketing performance 

Being skilled is not sufficient for success in your career. Navigating your product career is crucial for making right career decisions. In the last two weeks of the course, I’ll teach you about hiring for PMs in my team, what hiring managers look for, building a reputation, writing an impressive PM resume, and preparing for career advancement.

Some topics we'll cover:

How to grow your product competency one step at a time

What actually goes on behind closed doors during a PM hiring process?

How to build trust and credibility with Senior Leadership and Stakeholders

How to build a personal brand for yourself so great jobs will come to you

How to write a PM resume that gets 50% more call backs

How to get recognised in the company without stepping over others

We are finally here! Week 5 is when we summarise everything we have learnt and celebrate with having an intimate Q&A with a Product Leader in the industry. We'll hear first hand on what they look for when they hire great PMs and makes them promote product managers.

Some topics we'll cover:

Summary of everything we have learnt in the past 5 weeks

What do they think are some of the key skills are for a PM?

How does a PM hiring process work normally?

What do they look for when they hire or promote a PM?

What are red flags that might makes them think twice about a PM?

What are some of the biggest lessons they've learnt in their career?